BOOSH babouches are handmade with premium leather and follow the traditional mastery of Moroccan babouche-making. They are handcrafted in the city of Fes by the best craftsmen. Ghita, the designer, wants to honor this national heritage and ancestral know-how. But at the same time, she strongly believes that craftsmanship doesn’t have to be just traditional. She believes that traditions have to evolve and she wants to break with the conventional codes of Morocco. The result is BOOSH, a brand that combines traditional craftsmanship with her street-based, international identity - she calls it “tradi-trash”.